Centennial Beer Hall: Membership Launch & Integration

Centennial Beer Hall — independent Goleta taproom (~4 years in business).

Centennial Beer Hall wanted to deepen customer loyalty and stabilize revenue without adding new systems or operational complexity. While they already used Toast POS for sales and Untappd for Business to manage their live tap list, they had no way to convert loyal guests into paying members or automate perks. The challenge was to build a simple, integrated membership system using the tools they already trusted.

Designed and deployed a Phase 1 Membership Launch using Whoop as the membership platform integrated with Toast and Untappd.

• Whoop manages the $150 annual membership program and payment processing.
• Toast validates members at checkout and records perks or discounts seamlessly.
• Untappd’s live feed is embedded into a new landing page, showing real-time tap lists and driving sign-ups based on what’s currently on tap.
• A mobile-friendly membership landing page promotes the program, outlines benefits, and links directly to Whoop checkout.

Centennial Beer Hall now operates a frictionless membership system built entirely on its existing stack — no new platforms, no added complexity.

• New recurring revenue stream through Whoop
• Membership landing page optimized for SEO and conversions
• Real-time synchronization between Toast and Untappd
• Simplified operations with scalable room for future loyalty or AI automation

This lean approach gives Centennial a foundation for growth and community engagement — turning casual visitors into loyal members while keeping technology simple and affordable.